Descriptor
| Computer System Design | 1 |
| Cost Effectiveness | 1 |
| Marketing | 1 |
| Optical Data Disks | 1 |
Source
| CD-ROM Professional | 1 |
Publication Type
| Book/Product Reviews | 1 |
| Journal Articles | 1 |
| Opinion Papers | 1 |
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Peer reviewedSarjeant, Eric W.; O'Connor, Mary Ann – CD-ROM Professional, 1992
Discusses and reviews CD-ROM bundles--i.e., hardware, software and CD-ROM kits--including their features, specifications, drawbacks, and prices. Recommends buying through mail order for the best selection and price. The pros and cons of bundling as a marketing strategy are discussed and a list of vendors is provided. (EA)
Descriptors: Computer System Design, Cost Effectiveness, Marketing, Optical Data Disks
