As external forces demand change in the delivery of postsecondary education and institutions seek to take advantage of new opportunities, the potential for achieving higher levels of student and institutional success is vast. New technologies, communication tools, data use, and organizational constructs present key factors in improving the…

A modern marketing approach to student recruitment is offered as a means of facilitating institutional planning, enhancing communication with prospective students, improving enrollment forecasting, and eliminating unexpected shortfalls in tuition income. Marketing is distinguished from mere salesmanship and discussed in a practical program of…

This book traces the development of competitive admission and financial aid policies at a selected group of 16 liberal arts colleges in Ohio and Massachusetts over the period 1955 to 1994. Exploring the way institutional decisions reflect and respond to broad demographic, economic, political, and social forces, the book considers the challenges…

A comprehensive picture of the student body of the 1990s is presented with specific recommendations to higher education policymakers, faculty, and administrators for meeting the needs of this increasingly diverse student population. It minimizes the emphasis on long-term projections and focuses on the years 1989-2000. Chapters are written by…

This volume attempts to document ways in which several communities have dealt with the problems of declining school enrollments. Each case study outlines some type of public participation in the task of adjusting to population changes and fiscal pressures. The first chapter supplies an introductory overview of issues related to declining…