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Gasman, Marybeth; Bowman, Nelson, III – Routledge, Taylor & Francis Group, 2011
"A Guide to Fundraising at Historically Black Colleges and Universities" is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector…
Descriptors: Fund Raising, Institutional Advancement, Private Sector, Black Colleges
Feudo, John A., Ed. – 1999
This book presents 19 chapters on alumni relations. The chapters are: (1) "Alumni Admissions Programs" (Susan Clouse Dolbert); (2) "Alumni Clubs, Chapters, and Branches: Bringing the Institution to the Alumni" (John A. Feudo); (3) "Alumni Records" (Agnes Papke); (4) "Successful Alumni Travel Programs" (Duncan Beardsley); (5) "Board and Volunteer…
Descriptors: Alumni, Alumni Associations, College Administration, Higher Education
Taylor, Gordy; Onion, Cathy – 1998
This book is a how-to manual on creating an alumni relations program, including starting an alumni association. Brief sections address the following topics: defining purpose, launching the organization, establishing a membership policy, establishing a budget, writing a mission statement, creating a long-range plan, working with the development…
Descriptors: Alumni, Alumni Associations, Higher Education, Institutional Mission
Sarah Elaine Eaton – Online Submission, 2002
2024 Re-release of the 2002 first edition of this book. The author and copyright holder has released this work under a Creative Commons (CC BY-NC-ND 4.0) license. This book provides 101 ideas and strategies to empower overall marketing efforts: (1) "Put On Your Thinking Cap" (e.g., define the problem before marketing it, set reasonable…
Descriptors: Guides, Second Language Instruction, Second Language Learning, Second Language Programs