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| Bennett, John B., Ed. | 1 |
| Figuli, David J., Ed. | 1 |
| Jenrette, Mardee S. | 1 |
| Mets, Lisa A., Ed. | 1 |
| Napoli, Vince | 1 |
| Peterson, Marvin W., Ed. | 1 |
| Sevier, Robert A. | 1 |
| Simerly, Robert G. | 1 |
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| Books | 6 |
| Guides - Non-Classroom | 4 |
| Collected Works - General | 2 |
| Information Analyses | 1 |
| Reports - Descriptive | 1 |
| Tests/Questionnaires | 1 |
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Simerly, Robert G.; And Others – 1989
This comprehensive guide to effectively marketing continuing education programs and courses consists of the following chapters: (1) "The Strategic Role of Marketing for Organizational Success" (Robert G. Simerly); (2) "Integrating Marketing into Strategic Planning" (Simerly); (3) "Learning More about Your Market: Sources and Uses of Data" (Dennis…
Descriptors: Administrator Responsibility, Advertising, College Planning, Continuing Education
Sevier, Robert A. – 1998
This book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad sections. Section 1 makes the case for marketing in six chapters which address: (1) challenges which are or will affect colleges and universities; (2) the role of institutional mission,…
Descriptors: College Planning, Higher Education, Institutional Advancement, Institutional Mission
Jenrette, Mardee S.; Napoli, Vince – 1994
In March of 1986, Miami-Dade Community College (MDCC) instituted the Miami-Dade Teaching/Learning Project (MDTLP) to help the college improve teaching and learning and respond to the needs of non-traditional students. This book uses a description and evaluation of the MDTLP to present practical guidelines for organizing, managing,…
Descriptors: College Planning, Community Colleges, Educational Change, Educational Improvement
Midlands Technical Coll., Columbia, SC. – 1997
Designed to help community colleges establish institutional effectiveness programs, this workbook provides step-by-step instructions and sample forms from an effectiveness program developed by South Carolina's Midlands Technical College (MTC). Introductory sections provide an overview of institutional effectiveness and the reasons for implementing…
Descriptors: College Outcomes Assessment, College Planning, Community Colleges, Guidelines
Bennett, John B., Ed.; Figuli, David J., Ed. – 1990
A collection of essays is presented, primarily taken from a quarterly newsletter titled "The Department Advisor." The essays include: "A Few Suggestions to New Department Chairs" (Artin Arslanian); "Chairing the Small Department" (Robert Wolverton); "Common and Uncommon Concerns: The Complex Role of the Community College Department Chair" (Myrna…
Descriptors: Academic Deans, Administrator Role, College Administration, College Planning
Key Resources on Higher Education Governance, Management, and Leadership. A Guide to the Literature.
Peterson, Marvin W., Ed.; Mets, Lisa A., Ed. – 1987
Designed as a reference for both practitioners and scholars, this book describes the general development of governance, management, and leadership in higher education, and also outlines the evolution of particular issues, concepts, and literature within each of these three areas. Each bibliographic entry is numbered to provide cross-references to…
Descriptors: Administrator Role, Administrators, Affirmative Action, Annotated Bibliographies
