Three methods of conducting television pilot testing research--the evaluation of television programs for their potential in attracting target and general audiences--are compared and contrasted in the three sections of this report. The introductory section provides an overview of the research, outlines the goals and objectives of the pilot…

Undertaken as a situational, cross-cultural study to determine the importance of various mass media in individual problem-solving and decision-making, 2,500 adults in Seattle, Belgrade, and Ljubljana were interviewed and asked to indicate those problems he/she perceived as personally important in the city he/she was living in a and in the world.…

Using four classrooms for comparison purposes (grades 1 and 6 at Warm Springs Reservation which contained 95% Indian students and similar grades in two classrooms at a nearby off-reservation town of Madras, Oregon, which contained 95% Anglo students), the book contends that the children of the Warm Springs Indian Reservation are enculturated in…