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| Kohn, Alfie, Ed. | 1 |
| Preston, Ivan L. | 1 |
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| Books | 2 |
| Collected Works - General | 1 |
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Preston, Ivan L. – 1975
Puffery refers to advertising statements which are not illegal, though they cannot be proven to be true. By legal definition, puffery is advertising or other sales representations which praise the item to be sold with subjective opinions, superlatives, or exaggerations, vaguely and generally, stating no specific facts. This book examines the…
Descriptors: Advertising, Communications, Consumer Education, Consumer Protection
Kohn, Alfie, Ed. – 1997
From first-grade lessons promoting the products of Fortune 500 companies to education reform designed to suit the interests of big business, corporations are being granted more and more power to determine what happens in our schools. This book explores the implications of this trend, examining everything from advertising aimed at children to…
Descriptors: Advertising, Computer Uses in Education, Consumer Protection, Economic Factors
