This case study presents an overview of how multimodal social semiotic theory was combined with visual means of data collection and analysis. The visual methods used were content analysis and still and animated experiential landscape mapping. These methods and theory were used in a study that considered the impact of increasingly visual means of…

This book explores the idea of "intercultural competence", which, despite its current popularity across various discourses, has remained a vague and oscillating concept. Interculture lacks a universal definition and "competence" is not only a cognitive construct but also includes psychological traits such as attitudes,…