Eleven potential relationships exist among simultaneously presented messages in multi-image lectures. These are redundancy, cross-modality redundancy, generic/specific relationships, comparison/contrast, interaction of variables, parallel messages, analogical messages, temporal relationships, spatial relationships, generic concepts, and ideograms.…

Much early research regarded television as a static medium, and it ignored the process of the information delivery and its match with the cognitive style of the viewer. Information processing should be looked at from the dual perspective of eye movement research and the degree of locus control. To uncover the interrelationships of efficient eye…