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Foster, Ralph S., Jr., Ed.; And Others – 1994
A collection of 12 essays and model program descriptions addresses issues in the marketing of university extension, outreach, and distance education programs. They include: (1) "Marketing and University Outreach: Parallel Processes" (William I. Sauser, Jr. and others); (2) "Segmenting and Targeting the Organizational Market"…
Descriptors: Advertising, College Administration, Costs, Delivery Systems
Brooke, Michael, Ed.; Waldron, Mark, Ed. – 1994
This book contains the following papers about the role and activities of Canada's universities in continuing education: "Introduction" (Brooke, Waldron); "Continuing Education and the Canadian Mosaic" (Selman); "Philosophical Issues in Continuing Education" (Selman); "Improving Support Services for Adult…
Descriptors: Adult Students, College Programs, College Role, Community Education
