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Turnbull, Arthur T.; Baird, Russell N. – 1975
This book includes detailed explanations of the latest technological innovations as well as discussions of the theoretical bases of visual communication. The six sections of the book focus on the following: the theoretical aspects of graphic communication; the verbal elements of communication; the visual elements of communication; design, the…
Descriptors: Communication (Thought Transfer), Computer Graphics, Design, Graphic Arts
Berger, Arthur Asa – 1989
Contemporary society is an "information society" where much of the information has a visual nature. This text uses semiotic and psychological concepts to help students gain understanding of how meaning is found in visual phenomena and how minds process images. Focus is upon mass media and popular culture. Theoretical discussions are…
Descriptors: Cartoons, Computer Graphics, Critical Viewing, Criticism
