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| Collected Works - General | 1 |
| Guides - Non-Classroom | 1 |
| Historical Materials | 1 |
| Information Analyses | 1 |
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Sevier, Robert A. – 1998
This book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad sections. Section 1 makes the case for marketing in six chapters which address: (1) challenges which are or will affect colleges and universities; (2) the role of institutional mission,…
Descriptors: College Planning, Higher Education, Institutional Advancement, Institutional Mission
Persons, Stow – 1990
An historical account of the creation and development of the University of Iowa is presented. Organized by presidental administration, this institutional history concentrates on the period when the university established its place among the major U.S. universities, and follows the school's struggle to establish (through three distinct stages) a…
Descriptors: Administrative Problems, Chronicles, College Presidents, Departments
Key Resources on Higher Education Governance, Management, and Leadership. A Guide to the Literature.
Peterson, Marvin W., Ed.; Mets, Lisa A., Ed. – 1987
Designed as a reference for both practitioners and scholars, this book describes the general development of governance, management, and leadership in higher education, and also outlines the evolution of particular issues, concepts, and literature within each of these three areas. Each bibliographic entry is numbered to provide cross-references to…
Descriptors: Administrator Role, Administrators, Affirmative Action, Annotated Bibliographies
