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Pei, Mario – 1978
Intended as a survey of the use of "weasel words" (a term coined by Theodore Roosevelt to mean an equivocal word intended to deprive a statement of its force), this book discusses these words both as a part of the historical process of language change and as a misleading and confusing element in current media. Humorous in tone, the book presents…
Descriptors: Advertising, Ambiguity, Language Patterns, Language Usage
Silva, David J., Ed. – 1998
A collection of research in Japanese and Korean linguistics includes: "Repetition, Reformulation, and Definitions: Prosodic Indexes of Elaboration in Japanese" (Mieko Banno); "Projection of Talk Using Language, Intonation, Deictic and Iconic Gestures and Other Body Movements" (Keiko Emmett); "Turn-taking in Japanese…
Descriptors: Adjectives, Advertising, Bilingualism, Broadcast Television
Graddol, David, Ed.; Swann, Joan, Ed. – 1994
Papers from a British conference on applied linguistics address various aspects of evaluation and language. Articles include: "Grammar and Language Impairment: Clinical Linguistics as Applied Linguistics" (Paul Fletcher); "Putting Our Practice Into Theory" (Deborah Cameron); "Applied Linguistics as Evaluation of Theory and…
Descriptors: Advertising, Aphasia, Applied Linguistics, College Students
Riggins, Stephen Harold, Ed. – 1997
A collection of essays on "the other" in discourse includes: "The Rhetoric of Othering" (Stephen Harold Riggins); "Political Discourse and Racism: Describing Others in Western Parliaments" (Teun A. van Dijk); "'Das Ausland' and Anti-Semitic Discourse: The Discursive Construction of the Other" (Ruth Wodak);…
Descriptors: Administrative Policy, Advertising, Afrocentrism, Anti Semitism