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Baker, Sharon L.; Wallace, Karen L. – 2002
This book provides a broad, introductory overview of issues affecting the marketing of public library collections, with examples and research results from more than 200 libraries of all sizes. This new edition of the work updates and expands the original, referencing new studies (published since 1992), encompassing more of the literature from…
Descriptors: Advertising, Library Collection Development, Library Collections, Library Development
Bowron, Albert – 1974
A review was conducted of the public library service in northeastern Ontario leading toward the revised policies and expanded regional service programs. Sociological and environmental problems of the area were analyzed and solutions were suggested. Easy access to all library resources would encourage cooperative and efficient public use. A…
Descriptors: Audiovisual Aids, Bilingualism, Bookmobiles, Community Characteristics