The worldwide marketization of higher education has resulted in a growing pressure on universities' accountability, particularly in terms of more tangible learning outcomes directly related to paying higher tuition fees. Covering globally diverse perspectives, "Innovate Higher Education to Enhance Graduate Employability" uses a range of…

This book provides business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who need marketing skills in a higher education or further education context. Theory, practice, and case studies are focused on real issues connected to promoting courses and institutions. The chapters are: (1) Introduction; (2) The…

The second edition of Therapeutic Recreation in the Community: An Inclusive Approach reflects the changing and evolving nature of recreation and health care services. A number of social, economic, and political directives and technological advancements have fostered recreation in the community for all individuals. Due in part to a rising awareness…

Practical advice on every facet of planning and running conferences, meetings, or similar events is given in this book, which includes numerous checklists useful for meetings of any length and in any setting. The 21 chapters cover the following: the changing conference and meeting scene; designing the conference; four useful designs (1-day, 3-day,…

This comprehensive guide to effectively marketing continuing education programs and courses consists of the following chapters: (1) "The Strategic Role of Marketing for Organizational Success" (Robert G. Simerly); (2) "Integrating Marketing into Strategic Planning" (Simerly); (3) "Learning More about Your Market: Sources and Uses of Data" (Dennis…

This book describes and analyzes program planning and development in the field of continuing education. The book contains seven chapters. Building on the phases of program development and the role of the program planner in chapter 1, the book draws attention in chapter 2 to some of the many challenges that are common when programs are planned. The…

This book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad sections. Section 1 makes the case for marketing in six chapters which address: (1) challenges which are or will affect colleges and universities; (2) the role of institutional mission,…

In the first edition of this book, the concepts of marketing and planning library and information services were presented as effective managerial strategies. Several paragraphs from the introduction to the first edition are reproduced, with author commentary, in this edition as an affirmation that the message is still true. In this second edition,…

This book offers a solid foundation of management concepts, skills, and techniques that enable students to develop and test the leadership, decision-making, and problem-solving required for their role in the profession of physical education and sport. The thirteenth edition continues to focus on the management and administration of physical…

This book provides a framework for leadership in the combined fields of higher education, management, and marketing. It is divided into three sections. Section 1, "Challenges and Changes in Continuing Education," has two chapters identifying some of the current challenges. Section 2, "Leadership for the 21st Century in Continuing Education," has…

This book provides a broad, introductory overview of issues affecting the marketing of public library collections, with examples and research results from more than 200 libraries of all sizes. This new edition of the work updates and expands the original, referencing new studies (published since 1992), encompassing more of the literature from…

This book provides an overview of program planning for adult learning from philosophical and pedagogical perspectives. It contains 19 papers and an introduction by the editor, Peter S. Cookson. The following are included: "A Conceptual Context for Program Planning" (Peter S. Cookson); "Prototypical Program Planning…

This book examines Learning-in-Retirement (LIR) programs in which the participants determine their own curricula, teach their own courses, administer and market the program, and engage in self-governance under the aegis of a local college or university. It also provides a description of the issues involved in creating and maintaining a successful…

Developed to provide bases for curriculum decisions in education for marketing and distribution careers, the conceptual framework presented here contains the following elements: Identification of social, economic and educational trends which affect employment and education in marketing and distribution; an assessment of current education practice;…

Origins of modular courses and the module in British postcompulsory education are considered, along with characteristics of modules, credit transfer, five case studies, and marketing in further and higher education. A module is a measured part (or course) of an extended learning experience that leads to specified qualifications. A designated…