This book is about successful bond issues and levy campaigns. While no one campaign blueprint works everywhere, there are certain definite components to almost every successful school finance election. These components are the product of a carefully planned political process. Successful campaigns are based on some givens that must be in evidence…

This booklet contains the proceedings of a conference that focused on the psychological and fiscal impact of the electronic media in the 1984 election campaign. Comments are made by Robert Teeter, the principal pollster for the national Republican party, and Peter Hart, the principal pollster for the national Democratic party. Both describe their…

This monograph discusses the role of the press in reporting the nomination of Senator Thomas Eagleton for Vice President of the United States, the revelation of his hospitalization for mental illness six years prior to the nomination, and his eventual resignation as George McGovern's running mate in the 1972 Presidential elections. Four sections…

The purposes of this book are to summarize and analyze the nature of public opinion in contemporary America and to examine the implications of that nature for the possibility of a functioning democracy. Material in the four sections covers the following topics: "The Study of Public Opinion: Political Theory and Methodology"--opinions and…

Preparing children to become citizens of a democracy requires recognition of the different ways in which children learn about politics. Kids in the United States currently spend most of their lives in controlled situations such as schools where the dependency they experience in their homes is reinforced. Besides teachers--books, films, television,…

In the summer of 1975, the protective provisions of the 1965 Voting Rights Act were extended to parts of the Southwest. This marks a significant point in the history to secure for Chicanos a meaningful participation in the political process. The basic purpose of the Act assures that minorities can participate in the election process without any…

This resource book provides activities about elections and campaigns that involve students in active learning. The book introduces students to the organization of government and how politicians present themselves and are covered by the media. The activities include literature links, primary sources, and maps and charts for tracking results. The…

The relative credibility of media is measured and compared over a 16-year period by the Roper Organization for the Television Information Office. Sources of information and trends in viewing habits and hours of viewing are described; the relative desirability of media as viewed by various population groups is reported. Changes in opinion as to…