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Miller, Ronald H., Ed. – 1981
The issue of providing access to alternative college programs for adult students through evaluation of institutional accessibility and development of appropriate responses is addressed in six articles. Barriers that adults experience in the admissions process and in completing college programs are identified by Thomas Taafee and Thomas M. Rocco in…
Descriptors: Academic Persistence, Access to Education, Adult Students, Advertising
Foster, Ralph S., Jr., Ed.; And Others – 1994
A collection of 12 essays and model program descriptions addresses issues in the marketing of university extension, outreach, and distance education programs. They include: (1) "Marketing and University Outreach: Parallel Processes" (William I. Sauser, Jr. and others); (2) "Segmenting and Targeting the Organizational Market"…
Descriptors: Advertising, College Administration, Costs, Delivery Systems