This comprehensive guide to effectively marketing continuing education programs and courses consists of the following chapters: (1) "The Strategic Role of Marketing for Organizational Success" (Robert G. Simerly); (2) "Integrating Marketing into Strategic Planning" (Simerly); (3) "Learning More about Your Market: Sources and Uses of Data" (Dennis…

The role of colleges in providing lifelong education for alumni is considered. The book traces 75 years of alumni continuing education, with special attention to the years between 1956 and 1966, the beginning of the modern alumni continuing education era. Guidelines are offered for organizing and planning an alumni lifelong education program, and…

This book considers every phase of the mentoring process, offering basic principles and concrete practices to establish and nourish an effective mentoring program for religious educators. The book contains a comprehensive overview of the mentoring literature from adult, religious, and general education. It explains the historical background for…

This book provides business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who need marketing skills in a higher education or further education context. Theory, practice, and case studies are focused on real issues connected to promoting courses and institutions. The chapters are: (1) Introduction; (2) The…

Libraries, library systems, library schools, state library agencies, and library associations are responsible for workshops and institutes for library personnel which may be either subject-based or problem-based. Planning must include commitment to the project, selection of a director and planning group, and establishment of a working relationship…

This book describes and analyzes program planning and development in the field of continuing education. The book contains seven chapters. Building on the phases of program development and the role of the program planner in chapter 1, the book draws attention in chapter 2 to some of the many challenges that are common when programs are planned. The…

This book offers step-by-step guidance on using needs assessment to design high-quality programs in continuing education. The book begins with a definition and description of needs assessment as part of the process of developing a continuing education program. The first of the book's 10 chapters describes the role of needs assessment in…

In 1973 a study was made to determine needs and objectives for Continuing Education for Library Staffs in the Southwest (CELS). First background information was gathered on the expressed needs for the study and on activities at the national and regional levels as well as in library schools and other professions. Then a questionnaire was…

This book provides a framework for leadership in the combined fields of higher education, management, and marketing. It is divided into three sections. Section 1, "Challenges and Changes in Continuing Education," has two chapters identifying some of the current challenges. Section 2, "Leadership for the 21st Century in Continuing Education," has…

This book focuses on helping individuals to be effective educators and on helping improve the practice of continuing professional education. It identifies the elements of effective practice for continuing professional educators. The most common and important types of situations that continuing professional educators face, the range of choices open…

This short book, based on the Swedish experience, explores the concept and the operation of study circles. The book is organized in nine sections. The first section looks at the various definitions of study circles in history and the literature, arriving at a broad working concept of study circles. This is followed by an overview of the…

This book provides an overview of program planning for adult learning from philosophical and pedagogical perspectives. It contains 19 papers and an introduction by the editor, Peter S. Cookson. The following are included: "A Conceptual Context for Program Planning" (Peter S. Cookson); "Prototypical Program Planning…

This monograph, organized in two major parts, covers the role of educational needs assessment in adult education and its role in continuing medical education (CME). The first part discusses the concept of educational need and its relationship to classic program planning models and naturalistic program planning. It then covers various assessment…

This book examines Learning-in-Retirement (LIR) programs in which the participants determine their own curricula, teach their own courses, administer and market the program, and engage in self-governance under the aegis of a local college or university. It also provides a description of the issues involved in creating and maintaining a successful…

This book investigates the key areas of nontraditional education program planning and development by examining the ways that liberal arts programs at various institutions have been academically and administratively established, developed, and maintained. Areas examined are the following: (1) the history of continuing liberal education and the…