Developed to provide bases for curriculum decisions in education for marketing and distribution careers, the conceptual framework presented here contains the following elements: Identification of social, economic and educational trends which affect employment and education in marketing and distribution; an assessment of current education practice;…

The book deals comprehensively with occupational analysis, which is defined as the means for identifying and organizing that part of instructional content which is relevant to targeted performance situations. Occupational analysis yields useful information for instructional needs and helps to determine critical performance aspects warranting…

The cluster concept in vocational education addresses itself to issues of: job-entry preparation; geographic and occupational mobility; optimum employability for young adults; the processes by which occupational or career decisions are made; worker adaptability in a rapidly changing labor market; and the effects of continuous education on career…

Offering an overview of the development of the career education concept, its philosophy, and its implementation in existing programs, the document traces the history of career education movements, defines the term "career education," and provides a basis for an understanding of the comprehensive nature and scope of career education. It discusses a…