Three purposes are listed for this paper: (1) to share the results of a national survey of vocational education exemplary projects; (2) to emphasize the importance of a project director's communication with five clientele audiences; and (3) to suggest specific actions likely to result in institutionalization of a demonstration project. A brief…

This booklet presents a step-by-step system for planning and carrying out an effective public communication campaign. In his discussion, the author concentrates on various planning processes rather than on the mechanics of writing, designing, photographing, or editing. However, while the booklet's emphasis is definitely on planning, many specific…

This book is designed as a basic guide to the development of effective school public relations programs. The author provides guidelines for setting up effective communication strategies and presents ideas for spreading good news as well as for dealing with problems. One chapter focuses specifically on the difficult communication problems presented…

This booklet discusses the importance of involving members of the community in public school programs and activities and presents brief profiles of current school programs and policies that are attempting to do so. The author examines in detail the kinds and extent of parent and community interaction with the schools and describes what different…

This book is about successful bond issues and levy campaigns. While no one campaign blueprint works everywhere, there are certain definite components to almost every successful school finance election. These components are the product of a carefully planned political process. Successful campaigns are based on some givens that must be in evidence…

This book will help the reader every step of the way with detailed guidelines, practical tips, templates, action plans, and suggestions for strategic planning teams as well as for the sole practitioner. Consolidating the sage advice and up-to-date research of 29 leaders in the field, this comprehensive and highly practical guide takes the…

This book is intended to be a sustained exposition of the principles, practices and standards of comparative literature. After a discussion of the origins, definitions and dimensions of the discipline, three chapters address questions of establishing and maintaining a department: staffing, budgeting, selecting students, setting up a curriculum,…