"A Guide to Fundraising at Historically Black Colleges and Universities" is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector…

The authors of six chapters focus on areas in which state Developmental Disabilities (DD) Planning Councils have had persistent problems and explore new opportunities for effective DD Council action. Included are papers with the following titles: "Changing the Imagery of DD Citizens in the Media" by S. Diamond (who describes the need for…

This monograph is an idea book for two-year institutions thinking of adding an honors program to their list of academic offerings, and as such aspires to provide a useful description of the many options available to honors education for the several audiences who, as a matter of course, may become stakeholders in the operation of a two-year college…

This booklet presents a step-by-step system for planning and carrying out an effective public communication campaign. In his discussion, the author concentrates on various planning processes rather than on the mechanics of writing, designing, photographing, or editing. However, while the booklet's emphasis is definitely on planning, many specific…

This comprehensive guide to effectively marketing continuing education programs and courses consists of the following chapters: (1) "The Strategic Role of Marketing for Organizational Success" (Robert G. Simerly); (2) "Integrating Marketing into Strategic Planning" (Simerly); (3) "Learning More about Your Market: Sources and Uses of Data" (Dennis…

This book is designed as a basic guide to the development of effective school public relations programs. The author provides guidelines for setting up effective communication strategies and presents ideas for spreading good news as well as for dealing with problems. One chapter focuses specifically on the difficult communication problems presented…

As in the past, education has no choice but to put its best foot forward. There is tremendous competition for the community's attention, sympathy, and funds, and if education is to get its fair share of all of these, the public must be made aware of the schools' vitally important contributions to the nation's future. A forceful student council can…

This book is a how-to manual on creating an alumni relations program, including starting an alumni association. Brief sections address the following topics: defining purpose, launching the organization, establishing a membership policy, establishing a budget, writing a mission statement, creating a long-range plan, working with the development…

This book offers a solid foundation of management concepts, skills, and techniques that enable students to develop and test the leadership, decision-making, and problem-solving required for their role in the profession of physical education and sport. The thirteenth edition continues to focus on the management and administration of physical…

This informative how-to guide explains public relations strategies and the audiences they target, with tips for customizing these tactics for particular libraries. Helpful techniques are recommended for promoting the use of library media services by students, faculty, building administrators, and school support staff. Readers will also learn how…

The guide is designed to help elementary school administrators and school communities in making decisions about FLES (foreign language in the elementary school) program design and implementation. An introductory chapter provides definitions of relevant program types (FLES, exploratory/FLEX, and immersion). The second chapter reviews the current…

This handbook is an expanded version of an original guide written as a basis for orientation and training of new children's librarians and allied personnel. It puts into one place the basics of library service to children, with an emphasis on the practical rather than the theoretical. Among topics covered are: (1) roles and responsibilities of…

This book investigates the key areas of nontraditional education program planning and development by examining the ways that liberal arts programs at various institutions have been academically and administratively established, developed, and maintained. Areas examined are the following: (1) the history of continuing liberal education and the…

Addressed to undergraduate students in recreational and leisure service education and related subjects, this text deals with fundamental principles, practices, and the role of the recreationist in the community setting. Comprehensive background of information is provided that discusses the origins, forces, and political realities that have…

This book supports the notion of the counselor as a professional who demonstrates an intellectual comprehension of the guidance and counseling mission. The renaissance counselor is defined as someone who charts a course that incorporates personal and professional development, and inspires direction, accountability, and responsiveness to students,…