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Garvin, David A. – 1980
The behavior of universities is considered from an economic perspective. It is assumed that both the administration and the faculty pursue goals consistent with their own self-interests. In addition to reviewing studies from other disciplines, the market in which institutions compete is described, and a formal model of the university as a…
Descriptors: College Administration, Departments, Doctoral Degrees, Economic Factors
Download full textSarah Elaine Eaton – Online Submission, 2002
2024 Re-release of the 2002 first edition of this book. The author and copyright holder has released this work under a Creative Commons (CC BY-NC-ND 4.0) license. This book provides 101 ideas and strategies to empower overall marketing efforts: (1) "Put On Your Thinking Cap" (e.g., define the problem before marketing it, set reasonable…
Descriptors: Guides, Second Language Instruction, Second Language Learning, Second Language Programs
