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| Books | 2 |
| Reports - Descriptive | 1 |
| Reports - Evaluative | 1 |
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Ihlanfeldt, William – 1980
A modern marketing approach to student recruitment is offered as a means of facilitating institutional planning, enhancing communication with prospective students, improving enrollment forecasting, and eliminating unexpected shortfalls in tuition income. Marketing is distinguished from mere salesmanship and discussed in a practical program of…
Descriptors: College Attendance, College Choice, Educational Demand, Enrollment Influences
Roueche, John E.; Ely, Eileen E.; Roueche, Suanne D. – 2001
This book reports on how the Community College of Denver (CCD) (Colorado) improved the success of its students under difficult conditions. CCD is an urban community college with inadequate resources that serves diverse and at-risk students. Demographic factors are discussed, such as the fact that Denver's population decreased 5% between 1980 and…
Descriptors: Achievement Gains, Community Colleges, Cultural Pluralism, Diversity (Institutional)
