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College Attendance1
College Choice1
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Achieving Optimal Enrollments and Tuition Revenues.
Ihlanfeldt, William – 1980
A modern marketing approach to student recruitment is offered as a means of facilitating institutional planning, enhancing communication with prospective students, improving enrollment forecasting, and eliminating unexpected shortfalls in tuition income. Marketing is distinguished from mere salesmanship and discussed in a practical program of…
Descriptors: College Attendance, College Choice, Educational Demand, Enrollment Influences