In this case, I discuss my progression from ethnography toward multimodal ethnography as a necessary methodology to study multiliterate and multimodal lives. I view daily life, social interactions, and meaning-making practices as inherently multimodal. By multimodal, I mean that individuals continually read, interpret, and create meanings that…

Much early research regarded television as a static medium, and it ignored the process of the information delivery and its match with the cognitive style of the viewer. Information processing should be looked at from the dual perspective of eye movement research and the degree of locus control. To uncover the interrelationships of efficient eye…