Newly updated and revised, this popular text provides a solid introduction to the foundations of research methods, with the goal of enabling students and professionals in the field of applied linguistics to become not just casual consumers of research who passively read bits and pieces of a research article, but "discerning" consumers able to…

This manual was developed to assist school jurisdiction personnel in implementing effective customer satisfaction surveys by telephone or through mailed surveys to be completed by the customer. It provides background information about market research field activities and processes and gives an overview of the entire data collection process,…

This book is intended for a one-semester or one-term course in educational research. It is designed to enable students to become intelligent consumers of educational research and to introduce its basic principles to those who eventually may be involved in research in their work. The chapters are: (1) "Introduction to Research in Education"; (2)…

This text provides a solid introduction to the foundations of research methods, with the goal of enabling students and professionals in the field of applied linguistics to become not just "casual" consumers of research who passively read bits and pieces of a research article, but "discerning" consumers able to effectively use published research…