Based on the findings of a nine-month-long investigation, this report represents the efforts of the Carnegie Commission to design a new structure for public telecommunications that can accommodate the divergent needs of public broadcasting in the United States in the coming decade. Following a summary of the findings and recommendations, the…

This collection of essays by expert thinkers in the field of public broadcasting explores some of the many policy questions facing public broadcasting over the next decade. Among the topics dealt with in the 18 essays are: public radio, instructional television, public involvement, financing, research problems, production problems and the role of…

An historical record is presented of the processes by which the children's television program, Sesame Street, was created, developed, and implemented. Particular attention is focused on the concept of using a team of educational advisors, professional researchers, and television production specialists to blend the technology of television and the…

Intended as an introduction to the economics of commercial television for the general reader, this volume considers the theory and analytical basis of television and the policy implications of those economics. Part I considers the economics of television markets with particular attention of the determinants of viewer markets; the supply of…

The Texas Educational Telecommunications Study examined problems and solutions involved in providing telecommunication support to education for the state of Texas. Extensive analyses were made in order to (1) delineate the objective that a telecommunications system should meet, (2) establish criteria that would be satisfied, (3) survey Texas…

As the United States approaches the 25th anniversary of television in households, it is appropriate that more serious attention be given to the effects it is having on the individual, culture, and society. While few individuals expected television to have the immense influence it presently enjoys, it is both surprising and disappointing that…

To help plan for the future of educational broadcasting, a survey was conducted of its goals and present status and anticipated future, and recommendations were made. Extensive available literature was reviewed, a number of broadcast facilities visited, and more than 60 station managers interviewed, along with managers of agencies and foundations…

Focus in this preventive medicine monograph for health professionals is on consumer health education and the current and potential effects of mass communication on the quality of medical care. Following an introduction, the content is presented in four chapters. Chapter 1 covers the state of the art in consumer health education and discusses three…