With the pervasiveness of television, especially for children, visual literacy is a growing concern. Television should be regarded as part of a potential solution to the country's need for improved education. "Sesame Street" has proved that children do learn from television, that active interaction is not always necessary for learning,…

As an extensive to an earlier report on pilot shows of The Electric Company that produced high and low visual attention in 2nd and 3rd graders, this study focuses on the effect of contextual attributes on the level of appeal. By analyzing sequences of presentations of bits of information, researchers found that bits of similar appeal levels tend…