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White, Ned – 1980
This course is divided into seven units, each focusing on a particular aspect of television. The unit topics and some of the subtopics included are: (1) television and the American viewer; (2) the television industry (the networks, the role of the Federal Communications Commission, public television, and the business of television); (3) programs…
Descriptors: Broadcast Industry, Broadcast Journalism, Critical Viewing, Mass Media Effects
Chen, Milton – 1994
This book is a practical, accessible guide for parents on the use of television with children in today's media-focused world. It offers parents practical techniques and strategies to take control of the types of programs and amounts of television their children watch. Parts 1 and 2 of the book contain views on parenting in general and some…
Descriptors: Children, Commercial Television, Critical Viewing, Mass Media Effects
Considine, David M.; Haley, Gail E. – 1992
This book argues that people live simultaneously in two different cultures. Values of the first culture are imparted to children through curriculum in the nation's public school classrooms. The second culture is the world of mass communication that promotes consumption, instant gratification, and impulse. The clash between these cultures confronts…
Descriptors: Advertising, Agenda Setting, Critical Thinking, Critical Viewing