ERIC Number: ED094778
Record Type: RIE
Publication Date: 1974-Aug
Pages: 246
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Mass Communication Research; Major Issues and Future Directions.
Davison, W. Phillips, Ed.; Yu, Frederick T. C., Ed.
The papers in this edited volume on the directions in mass communication research deal with two broad questions: What is the current state of knowledge with respect to the area in question? And what might be the most fruitful directions for future research? The nine articles include: (1) an attempt to structure the field of mass communication; (2) uses of mass communication by the individual; (3) mass communication and socialization; (4) functions of mass communication for the collectivity; (5) mass communication and the nation state; (6) mass communication and the political system; (7) professional personnel and organizational structure in the mass media; (8) the management of mass media; and (9) the implications of new information technology. (WCM)
Descriptors: Administration, Information Science, Institutional Research, Literature Reviews, Mass Media, Media Research, Media Specialists, Politics, Professional Personnel, Socialization, Textbooks
Praeger Publishers, 111 Fourth Avenue, New York, N.Y. 10003 ($15.00, paperback $5.95)
Publication Type: Books
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Note: Praeger Special Studies in International Politics and Government