ERIC Number: ED385881
Record Type: Non-Journal
Publication Date: 1991
Pages: 160
Abstractor: N/A
ISBN: ISBN-0-932845-50-9
ISSN: N/A
EISSN: N/A
Available Date: N/A
Bounceback Self-Marketing. The "Cruise Missile Marketer's Approach to Gaining the Winning Edge." Third Edition.
Magee, Jeffrey L.
Intended originally as a job search book for college students, this book presents a "system-approach" for college students, college graduates, or already employed individuals to achieve success. The book suggests ideas and outlines techniques on how to be a more effective communicator, writer, planner, brainstormer, goal attainer, interviewer, time management winner, manager, leader, or team player. Topics discussed in the book include self analysis, "networking," personality types, analyzing the marketplace, job search efforts, building impact letters and resumes, elements of effective writing, face-to-face interaction techniques, interview questions, positive mental attitudes, and time management formulas. (RS)
Descriptors: College Students, Employment Interviews, Higher Education, Job Search Methods, Marketing, Motivation, Personnel Selection, Resumes (Personal), Self Esteem
Lowell Press, P.O. Box 411877, Kansas City, MO 64141 ($12.95 plus shipping/handling).
Publication Type: Guides - Non-Classroom; Books
Education Level: N/A
Audience: Students
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A