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Download full textAcademy for Educational Development, Inc., New York, NY. – 1991
This booklet contains excerpted remarks by government and public health officials concerning social marketing and its use. It is noted that the agencies they represent are among those that are considered pioneers in applying social marketing to some of the toughest problems facing America. Topics concerning government, public health, and the use…
Descriptors: Attitude Change, Behavior Change, Disease Control, Federal Government
