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Kohn, Alfie, Ed. – 1997
From first-grade lessons promoting the products of Fortune 500 companies to education reform designed to suit the interests of big business, corporations are being granted more and more power to determine what happens in our schools. This book explores the implications of this trend, examining everything from advertising aimed at children to…
Descriptors: Advertising, Computer Uses in Education, Consumer Protection, Economic Factors
Carter, Virginia L., Ed.; Garigan, Catherine S., Ed. – 1979
Student recruitment is explored in a compilation of articles originally published in "CASE Currents." Focus is on marketing, market research, student consumerism, advertising, publications, recruitment tools, and students and alumni. Included in the 46 papers are the following: "A Management Approach to the Buyer's Market" (William Ihlanfeldt);…
Descriptors: Advertising, Alumni, College Bound Students, College Students
