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Association of Research Libraries, Washington, DC. Office of Management Studies. – 1977
This kit, an updated version of a 1974 publication, resulted from a survey of Friends of the Library Organizations commissioned by Tulane University in 1974. All members of the Association of Research Libraries (ARL) were surveyed with a mailed questionnaire. The survey analysis is based on the 63 ARL members who responded, 33 of whom had Friends…
Descriptors: Academic Libraries, Higher Education, Library Acquisition, Library Extension
Peer reviewedRutkowski, Hollace Ann; And Others – Special Libraries, 1991
This theme issue includes 11 articles on public relations (PR) in special libraries. Highlights include PR at the Special Libraries Association (SLA); sources for marketing research for libraries; developing a library image; sample PR releases; brand strategies for libraries; case studies; publicizing a consortium; and a bibliography of pertinent…
Descriptors: Case Studies, Consortia, Information Centers, Library Extension
