The worldwide marketization of higher education has resulted in a growing pressure on universities' accountability, particularly in terms of more tangible learning outcomes directly related to paying higher tuition fees. Covering globally diverse perspectives, "Innovate Higher Education to Enhance Graduate Employability" uses a range of…

A marketing plan designed to increase enrollment and community support for early childhood education programs in Hawaii is presented. Expansion, economic and demographic trends, changes in state funding policies, and inadequate marketing had resulted in a drop in alternative school enrollment. The resulting support base was unable to support…

This collection of 32 papers focuses on the annual fund as a basic and central part of development programs at schools, colleges, and universities. It describes the fundamental elements of the annual fund from planning to evaluation and sets forth methods of solicitation that reach all the institution's constituencies. Section 1, titled…

This yearbook has 18 chapters written by selected experts on business education and the international scene. The chapters are organized into four parts. Part I, "Global Perspectives in Business Education," includes two chapters: "Internationalizing the Business Education Curriculum" (LaNeta L. Carlock); and "The…

This book contains the following papers about processes and practices in extension education in Canada: "Historical Roots" (Blackburn, Flaherty); "Transitions and Directions in Extension" (Blackburn, Flaherty); "Applying Learning Theory in Extension Work" (Griffith); "Understanding and Applying Motivation…