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Carter, Virginia L., Ed.; Garigan, Catherine S., Ed. – 1979
Student recruitment is explored in a compilation of articles originally published in "CASE Currents." Focus is on marketing, market research, student consumerism, advertising, publications, recruitment tools, and students and alumni. Included in the 46 papers are the following: "A Management Approach to the Buyer's Market" (William Ihlanfeldt);…
Descriptors: Advertising, Alumni, College Bound Students, College Students
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This document contains three papers on managerial performance issues. "Managerial Skill Requirements: Evidence from the Scottish Visitor Attraction Industry" (Sandra Watson, Martin McCracken) presents the findings from an exploratory study of those skills that managers in the Scottish visitor attraction sector considered most important…
Descriptors: Administrator Attitudes, Administrator Behavior, Administrator Characteristics, Administrator Education
