Using grounded theory methodology, I establish family identity management as an important type of invisible work that connects women's household-based domestic activities with community members perceptions and treatment of them and their family members. Detailed observations of household routines and family interactions, as well as in-depth interviews with workingclass women living in two rural trailer park communities, provide insight into the meanings women assign to this labor, and their motivations for performing this work. I describe the strategies that women use to accomplish the work, examine how the work supports family life and child development, and explain how the residential environment influences the organization and accomplishment of this work.