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Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (78th, Washington, DC, August 9-12, 1995). Media Management and Economics Division.
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Association for Education in Journalism and Mass Communication. – 1995
The Media Management and Economics section of the proceedings contains the following 11 papers: "Umbrella Competition among Daily Newspapers: A Case Study of the St. Louis, MO-IL MSA" (Michael Zhaoxu Yan); "Diversity and the Economics of Television: Why the Prime Time Access Rule Has Given Us 25 Years of the Same Old Thing"…
Descriptors: Broadcast Television, Cable Television, Case Studies, Economic Research
Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (84th, Washington, DC, August 5-8, 2001). Media Management and Economics Division.
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Association for Education in Journalism and Mass Communication. – 2001
The Media Management and Economics section of the proceedings contains the following 6 selected papers: "Audience Economics of European Union Public Service Broadcasters: Assessing Performance in Competitive Markets" (Robert GH. Picard); "Remembering the DuMont Network: A Business Case Study Approach" (Walter S. McDowell);…
Descriptors: Advertising, Broadcast Industry, Broadcast Television, Case Studies