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| Voght, Geoffrey M., Ed. | 2 |
| Des Harnais, Gaston R., Ed. | 1 |
| Ramirez, Arnulfo G., Ed. | 1 |
| Turner, Solveig M., Ed. | 1 |
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Download full textVoght, Geoffrey M., Ed. – 1983
Four papers presented at the conference on the applications of foreign languages and international studies to business focus on the use of German in international trade and the development of college German curricula for that purpose. The papers include the following: "Adding Business German to the German Curriculum: Obstacles, Strategies,…
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, Curriculum Development
Turner, Solveig M., Ed. – 1981
The general focus of the papers in these proceedings is communication and the specific purpose for which persons study a foreign language. The following papers are included: (1) "Marketing Your Innovative Language Program," by S. Sadow; (2) "The Implementation of Taped Interviews in Foreign Language Courses," by J. Frommer and M. Collins Weitz;…
Descriptors: Audiovisual Aids, Business Communication, Careers, College Second Language Programs
Voght, Geoffrey M., Ed. – 1982
A collection of 25 essays dealing with Spanish for bilingual careers in business are included in this volume. The authors, including college faculty from 35 states, students, administrators, authors, and publishers, participated in a conference to exchange ideas on the development and implementation of university level business Spanish programs.…
Descriptors: Bilingualism, Business, Business Communication, Careers
Ramirez, Arnulfo G., Ed. – 1985
A collection of papers concerning college language instruction and exploring issues related to promoting communicative skills and cross-cultural understanding includes the following titles: (1) "Languages at College: The Student and the Curriculum," by W. M. Rivers; (2) "Dimensions of Communicative Proficiency," by A. Ramirez; (3) "Communicative…
Descriptors: Business Communication, Classroom Techniques, College Second Language Programs, Communicative Competence (Languages)
Des Harnais, Gaston R., Ed. – 1987
Topics covered in papers presented at a conference on languages and communication for world business and the professions include: (1) trends and aspects of internationalizing the business curriculum; (2) internationalized programs in business, foreign language, and cultures; (3) internationalized courses in business, foreign languages, and…
Descriptors: Business Administration Education, Business Communication, Chinese, College Second Language Programs
