Descriptor
| Advertising | 6 |
| Comparative Analysis | 6 |
| Ethics | 3 |
| Foreign Countries | 3 |
| Higher Education | 3 |
| Media Research | 3 |
| Sex Role | 3 |
| Case Studies | 2 |
| Content Analysis | 2 |
| Credibility | 2 |
| International Trade | 2 |
| More ▼ | |
Source
Author
| Maynes, E. Scott, Ed. | 1 |
Publication Type
| Collected Works - Proceedings | 6 |
| Reports - Research | 4 |
| Historical Materials | 1 |
| Opinion Papers | 1 |
Education Level
Audience
Location
| Asia | 1 |
| China | 1 |
| Japan | 1 |
| South Korea | 1 |
| Taiwan | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Download full textAssociation for Education in Journalism and Mass Communication. – 1999
The Advertising, Part 2 section of the Proceedings contains the following 8 papers: "Made in Taiwan and the U.S.A.: A Study of Gender Roles in Two Nations' Magazine Advertisements" (Kim E. Karloff and Yi-ching Lee); "The Impact of Culture on Political Advertising: A Comparison between the U.S. and Korean Newspaper Ads"…
Descriptors: Advertising, Athletics, Comparative Analysis, Content Analysis
Association for Education in Journalism and Mass Communication. – 1997
The Advertising section of the Proceedings contains the following 13 papers: "Offering a Creative Track in the Advertising Major: A Case History" (Beth E. Barnes and Carla V. Lloyd); "Messages of Individualism in French, Spanish, and American Television Advertising" (Ronald E. Taylor and Joyce Wolburg); "Frequency Levels…
Descriptors: Advertising, Comparative Analysis, Females, Internet
Association for Education in Journalism and Mass Communication. – 1992
The Advertising section of the proceedings contains the following 16 papers: "Ethics of Advertising Practitioners: An Explanation Based on a Classical Theoretical Framework" (Cornelius B. Pratt and E. Lincoln James); "Sex Roles in Frightening Film Newspaper Advertisements: An Overview of the Past 50 Years" (Melissa M. Spirek);…
Descriptors: Advertising, Broadcast Industry, Comparative Analysis, Condoms
Association for Education in Journalism and Mass Communication. – 1998
The Miscellaneous section of the Proceedings contains the following 15 papers: "Computer Literacy in the Newsroom: A Model for Learning" (Bruce Garrison); "Newspaper Source Use on the Environmental Beat: A Comparative Case Study" (Stephen Lacy and David C. Coulson); "Historical Survey of Media Coverage of Biotechnology in…
Descriptors: Ability Grouping, Advertising, Biotechnology, Case Studies
Association for Education in Journalism and Mass Communication. – 1998
The Advertising section of the Proceedings contains the following 18 papers: "The Birth of Adwatches: Political Advertising Becomes Front-Page News" (Jennifer Greer); "A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions" (Kak Yoon, Choong Hyun Kim, and Min-Sun Kim);…
Descriptors: Advertising, Audience Response, Case Studies, Cognitive Dissonance
Maynes, E. Scott, Ed.; And Others – 1988
The following papers are included: "JFK's Four Consumer Rights" (Lampman); "Product Safety" (Gerner); "Use of Cost-Benefit Analysis in Product Safety Regulation" (Crandall); "CPCS's Voluntary Standards" (Ault); "Consumer Safety and Issue Emergence Process" (Mayer); "Reflections on Research in…
Descriptors: Adult Education, Advertising, Comparative Analysis, Consumer Economics
