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Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (81st, Baltimore, Maryland, August 5-8, 1998). Advertising.
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Association for Education in Journalism and Mass Communication. – 1998
The Advertising section of the Proceedings contains the following 18 papers: "The Birth of Adwatches: Political Advertising Becomes Front-Page News" (Jennifer Greer); "A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions" (Kak Yoon, Choong Hyun Kim, and Min-Sun Kim);…
Descriptors: Advertising, Audience Response, Case Studies, Cognitive Dissonance
Delta Pi Epsilon National Research Conference Proceedings (Philadelphia, Pennsylvania, November 10-12, 1994).
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Delta Pi Epsilon Society, Little Rock, AR. – 1994
Selected papers are as follows: "Are Office Support Personnel Aware of the Ergonomical Issues Associated with Computer Keyboarding?" (Evans); "Background and Characteristics of Japanese Students Who Enroll in an American Two-Year Information Processing Program Taught in Japan" (Morgan, Wiggs); "Business Education's (BE)…
Descriptors: Business Administration, Business Education, Business Education Teachers, Comparative Analysis