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Download full textAssociation for Education in Journalism and Mass Communication. – 1993
The Advertising section of this collection of conference presentations contains the following 12 papers: "How Leading Advertising Agencies Perceive and Use Barter Syndication: A Pilot Study" (Sylvia M. Chan-Olmsted); "Three Giants--Leo Burnett, David Ogilvy, William Bernbach: An Exploration of the Impact of the Founders' Written…
Descriptors: Advertising, Content Analysis, Information Sources, Marketing
Association for Education in Journalism and Mass Communication. – 2000
The Magazine Division section of the proceedings contains the following seven papers: "Farm Magazine Advertisers Turn Up the Heat: An Analysis of Ethical Pressures Faced by Farm Magazine Writers" (Stephen A. Banning and James Evans); "Framing a War: Photographic Coverage of the Kosovo War in Newsweek, Time, and U.S. News & World…
Descriptors: Advertising, Content Analysis, Higher Education, Journalism Education
Association for Education in Journalism and Mass Communication. – 1999
The Media and Disabilities section of the Proceedings contains the following 5 papers: "Wrestling with Stereotypes: Images of the Mentally Ill in the WWF" (Marie Hardin and Brent Hardin); "Investigating Media Influence on Attitudes Toward People with Disabilities and Euthanasia" (Kimberly A. Lauffer and Sarah Bembry);…
Descriptors: Advertising, Cartoons, Content Analysis, Disabilities
2002
The Magazine Division of the proceedings contains the following 8 papers: "The Coverage of Prostate Cancer and Impotence in Four Magazines: 1991-2000" (W. Buzz Hoon); "A Content Analysis of Advertising Visuals in the Magazine Advertisements: The Roaring Twenties and the Great Depression" (Daechun An); "Do They 'Play Like…
Descriptors: Advertising, American Indians, Athletics, Audience Analysis
Association for Education in Journalism and Mass Communication. – 1999
The Advertising, Part 2 section of the Proceedings contains the following 8 papers: "Made in Taiwan and the U.S.A.: A Study of Gender Roles in Two Nations' Magazine Advertisements" (Kim E. Karloff and Yi-ching Lee); "The Impact of Culture on Political Advertising: A Comparison between the U.S. and Korean Newspaper Ads"…
Descriptors: Advertising, Athletics, Comparative Analysis, Content Analysis
Association for Education in Journalism and Mass Communication. – 2001
The Media Management and Economics section of the proceedings contains the following 6 selected papers: "Audience Economics of European Union Public Service Broadcasters: Assessing Performance in Competitive Markets" (Robert GH. Picard); "Remembering the DuMont Network: A Business Case Study Approach" (Walter S. McDowell);…
Descriptors: Advertising, Broadcast Industry, Broadcast Television, Case Studies
Association for Education in Journalism and Mass Communication. – 1995
The history section of the Proceedings contains the following 13 papers: "Telling the Untold Story: An Examination of the History of the Religious Press in America" (Phyllis E. Alsdurf); "Dusting with a Ballot: The Portrayal of Women in the Milwaukee Leader" (Jon Bekken); "The Struggle to Control Motion Picture…
Descriptors: Advertising, Audience Analysis, Content Analysis, Feminism
Association for Education in Journalism and Mass Communication. – 2001
The Advertising section of the proceedings contains the following 14 selected papers: "Preparing the Entry-level Advertising Portfolio: Pointing Creative Students in the Right Direction" (Sheri J. Broyles); "Effects of Issue Ads on Candidate Evaluation and Voting Preference: Does Sponsorship Matter?" (Fuyuan Shen and H. Denis…
Descriptors: Advertising, Audience Analysis, Content Analysis, Foreign Countries
Association for Education in Journalism and Mass Communication. – 1995
The Minorities and Communication section of the proceedings contains the following 10 papers: "A Content Analysis of Advertising Techniques in Mass Market and African-American Magazine Advertisements" (Jan S. Slater and others); "Political and Racial Adversaries: Southern Black Elected Officials and the Press" (Daniel Riffe and…
Descriptors: Advertising, Affirmative Action, Blacks, Content Analysis
Association for Education in Journalism and Mass Communication. – 1992
The Advertising section of the proceedings contains the following 16 papers: "Ethics of Advertising Practitioners: An Explanation Based on a Classical Theoretical Framework" (Cornelius B. Pratt and E. Lincoln James); "Sex Roles in Frightening Film Newspaper Advertisements: An Overview of the Past 50 Years" (Melissa M. Spirek);…
Descriptors: Advertising, Broadcast Industry, Comparative Analysis, Condoms
Association for Education in Journalism and Mass Communication. – 1996
The Advertising and Public Relations section of the proceedings contains the following 14 papers: "Toward an Understanding of Cultural Values Manifest in Advertising: A Content Analysis of Chinese Television Commercials from 1990 and 1995" (Hong Cheng); "The Impact of Advertising Distance on International Advertising: An Analysis of…
Descriptors: Advertising, Case Studies, Content Analysis, Cultural Context
Association for Education in Journalism and Mass Communication. – 1990
The foreign and international media studies section of the proceedings includes the following 11 papers: "The Contemporary Pacific Islands Press" (Suzanna Layton); "Cultural Domination and Sovereignty: The Development of European TV Quotas, 1981-89" (Ulf Jonas Bjork); "A Content Analysis of TV News in Saudi Arabia and…
Descriptors: Advertising, Communication Research, Content Analysis, Cultural Background
2003
The Magazine Division of the proceedings contains the following 6 papers: "Henry Luce's Anti-Communist Legacy: A Qualitative Content Analysis of U.S. News Magazines' Coverage of China's Cultural Revolution" (Daniel Marshall Haygood); "Gender Images in Global Versions of 'Gentlemen's Quarterly'" (Hong Ji); "Selling Silicon:…
Descriptors: Advertising, Computers, Content Analysis, Employed Women
Association for Education in Journalism and Mass Communication. – 1996
The international communications section of the Proceedings contains the following 14 papers: "Spinning Stories: Latin America and the World Wide Web" (Eliza Tanner); "Private-Enterprise Broadcasting and Accelerating Dependency: Case Studies from Nigeria and Uganda" (Folu Folarin Ogundimu); "The Transitional Media System…
Descriptors: Advertising, Agenda Setting, Anti Semitism, Case Studies
Association for Education in Journalism and Mass Communication. – 1995
The Miscellaneous section of the proceedings contains the following 15 papers: "Selling to the Sellers: An Analysis of Advertising in 'Campaigns & Elections,' 1980-1994" (Michael S. Sweeney); "From 'Seventeen' to 'Sassy': Teen Magazines and the Construction of the 'Model' Girl" (Lisa Duke); "Survey Data Indicate Some…
Descriptors: Advertising, Agenda Setting, Computer Assisted Instruction, Content Analysis
