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Association for Education in Journalism and Mass Communication. – 1991
The Advertising section of the proceedings contains the following 11 papers: "How to Systematically Design and Develop a Mastery-Based Advertising Skills Course" (Elaine L. Wagner and Andrea T. Smith); "Tolerance for Television Advertising" (W. James Potter and Walter Gantz); "Quenching the Thirst for Personal Information:…
Descriptors: Advertising, Audience Response, College Faculty, Course Descriptions
