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Association for Education in Journalism and Mass Communication. – 1991
The Advertising section of the proceedings contains the following 11 papers: "How to Systematically Design and Develop a Mastery-Based Advertising Skills Course" (Elaine L. Wagner and Andrea T. Smith); "Tolerance for Television Advertising" (W. James Potter and Walter Gantz); "Quenching the Thirst for Personal Information:…
Descriptors: Advertising, Audience Response, College Faculty, Course Descriptions
Peer reviewed
Download full textSimonson, Michael, Ed.; Crawford, Margaret, Ed. – Association for Educational Communications and Technology, 2004
For the twenty-seventh year, the Research and Theory Division of the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the National AECT Convention in Chicago, Illinois. The Proceedings of AECT's Convention are published in two…
Descriptors: Research and Development, Communications, Educational Technology, Mathematics Instruction
