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| Collected Works - Proceedings | 2 |
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Download full text2002
The Advertising Division of the proceedings contains the following 20 papers: "Business and Communication Programs' Contribution in Advertising Education and Research: A Comparison" (Tien-tsung Lee); "Attributions of Advertising Influence Via Third-Person Perceptions: A Review and Synthesis" (Don Umphrey); "Advertising…
Descriptors: Advertising, Context Effect, Credibility, Cross Cultural Studies
Carey, Doris, Ed.; And Others – 1993
Papers from the fourth annual conference on Technology and Teacher Education are presented. The keynote address, "Teaching Matters: The Role of Technology in Education" (K. Fulton) explores some of the key findings of educational technology studies conducted by the Office of Technology Assessment over the last five years. Conference…
Descriptors: Computer Simulation, Cultural Differences, Diversity (Student), Educational Research
