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Download full textZeigler, Sherilyn K., Ed. – 1974
This document contains all of the presentations given at the 1974 National American Academy of Advertising Conference in Newport, Rhode Island. The theme of the conference was "Perspectives on Advertising" and the areas of focus were curricula and instruction, descriptive and experimental research, cooperation between educators and the…
Descriptors: Advertising, Communication (Thought Transfer), Conference Reports, Curriculum Development
Association for Education in Journalism and Mass Communication. – 1998
The Public Relations section of the Proceedings contains the following 15 papers: "The World Wide Web as a Public Relations Medium: The Use of Research, Planning, and Evaluation by Web Site Decision-Makers" (Candace White and Niranjan Raman); "Enlightened Self Interest--An Ethical Baseline for Teaching Corporate Public…
Descriptors: Advertising, Computer Mediated Communication, Conflict Resolution, Curriculum Development
