This document contains all of the presentations given at the 1974 National American Academy of Advertising Conference in Newport, Rhode Island. The theme of the conference was "Perspectives on Advertising" and the areas of focus were curricula and instruction, descriptive and experimental research, cooperation between educators and the…

Twenty-seven papers related to the themes of making engineering education more responsive to societal needs and integrating social implications into curriculum which were read and/or submitted at the workshop appear in the text. In addition, the results of five workshops sessions are reported. Summaries and recommendations are made in the areas…

The Public Relations section of the Proceedings contains the following 15 papers: "The World Wide Web as a Public Relations Medium: The Use of Research, Planning, and Evaluation by Web Site Decision-Makers" (Candace White and Niranjan Raman); "Enlightened Self Interest--An Ethical Baseline for Teaching Corporate Public…

At a conference that focused on critical issues for small schools, the initial speaker voiced the opinion that if current trends continue, public schools may ultimately serve only the handicapped. He cited a need for schools to implement changes through community outreach, day care, senior citizens programs, retraining opportunities, work with…

This executive summary provides an overview of activities and a listing of the recommendations and strategies developed by participants at a conference on vocational/technical education. These four major themes are highlighted: the need to improve the image of vocational education through better communication with the public and special interest…