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Current Developments in Advertising: Advertising and Society, Management, Creative, Media, Production, Research, and Teaching and Research in Advertising Education; Proceedings of the National Conference for University Professors of Advertising (Tempe, Arizona, March 11-14, 1973).

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American Association of Advertising Agencies Educational Foundation, New York, NY. – 1973

This set of papers represents the written record of the 1973 national conference for advertising educators held at Arizona State University in March. The conference focus was on current developments in the practice and teaching of advertising. The purpose of the conference was to bring insights about current advertising developments to the…

Descriptors: Advertising, Conference Reports, Consumer Economics, Consumer Education

Consumer Interests Annual. Volume 41. American Council on Consumer Interests Annual Conference (41st, Washington, D.C., March 15-18, 1995).

Folk, Karen F., Ed. – 1995

This proceedings contains the texts of 5 invited papers and 28 refereed papers. The following are among the papers included: "Consumer Interest in the 1990's and Beyond" (Turner); "Esther Peterson and the Consumer Movement" (Galbraith); "The Public's Right to Government Information" (English); "Partnerships in…

Descriptors: Access to Information, Adult Education, Advertising, Consumer Economics