These proceedings report on a seminar held to determine the needs and wants served by the Association for Institutional Research (AIR) in regard to products and services provided by AIR to institutions and individuals. A vulnerability/opportunity audit was conducted to identify the strengths and weaknesses of the organization. Participants listed the strengths of AIR in regard to support to professionals, institutional research (IR) as a profession, and higher education. They also identified the weaknesses of AIR as an institution, as well as social, technological, economic, and political factors contributing to the declining importance of AIR. Participants also analyzed the effects of two potentially critical events on the organization: (1) increasing use of the Internet as a means of networking, holding virtual conferences, and exchanging information; and (2) the development of vertical market computer software for basic IR functions. (MDM)