The Communication Theory and Methodology section of the Proceedings contains the following 17 papers: "Extra! Extra! Read All About It: Attention and Memory for Deviant and Imagistic Headlines" (Jennifer Borse and others); "Refining a Uses and Gratification Scale for Television Viewing" (Jennifer Greer, Cyndi Frisby, and David Harris Halpern); "Beyond Sex: The Political Gender Gap in the 1996 Presidential Election" (B. Carol Eaton); "Television Portrayals and African American Stereotypes: Examination of Televison Effects When Direct Contact is Lacking" (Yuki Fujioka); "Fearing the 'Mean World': Exploring the Victim-Offender Relationship's Influence on Fear of Violent Crime" (James McQuivey); "When an Edit Is an Edit Can an Edit Be Too Much? The Effects of Edits on Arousal, Attention, and Memory for Television Messages" (Shauhua Zhou and others); "Mediating the Media: Frames, Attribution of Responsibility, and Individual Media Use" (Ben Kilpatrick and Robert Wayne Leweke); "New Media Use as Political Participation" (Erik P. Bucy, Paul D'Angelo, and John E. Newhagen); "All Countries Not Created Equal to Be News: World System and International Communication" (Tsan-Kuo Chang); "Changing Epistemological Foundations in Journalism and Their Implications for Environmental News" (Rick Clifton Moore); "The Role of Involvement and a Conceptual Model of Optimal Health Communication Strategies" (Yungwook Kim); "The Determinants of Ethical Values among Communication Researchers in Academia and Industry: A Case of Practice Informing Theory" (Fiona Chew and Hao-Chieh Chang); "The Impact of Motivated Information Processing Goals and Political Expertise on Candidate Information Search, Decision-Making Strategies, and Recall" (Li-Ning Huang and Vincent Price); "Swamped in Politics: News Coverage of Wetlands in Three Presidential Administrations" (Bonnie Parnell Riechert and M. Mark Miller); "Bridging the Spheres: Political and Personal Conversation in Public and Private Spaces" (Robert O. Wyatt, Elihu Katz, and Joohoan Kim); "Invisible Defamation Plaintiffs: A Methological Critique of Gender and the Legal Research Process" (Diane L. Borden); and "Public Opinion and Ideological Center in Media Coverage: The Center-Seeking Mechanism in Electoral Politics" (Anthony Y.H. Fung and Tien-tsung Lee). Individual papers contain references. (CR)