The Communication Theory and Method Division section of the proceedings contains the following 16 papers: "Profiling TV Ratings Users: Content-Based Advisories and Their Adoption" (Robert Abelman and David Atkin); "It's All About the Information: Salience Effects on the Perceptions of News Exemplification" (Francesca R. Dillman Carpentier, Hong-Sik Yu and Coy Callison); "Conceptualizing and Testing the Construct 'Impactiveness': Analyzing the Effect of Visual Stimuli Eliciting Eye-Fixations, Orienting Responses and Memory-Stored Images on Ad Recall" (Fiona Chew and Jay Sethuraman); "Issues in Qualification of Electronic Internet-Based Sources for Academic and Business Historical Research" (Alexander Gorelik and Jodie Peeler); "An Effect Model of Political News and Political Advertising: The 1996 Presidential Election" (Mahmoud A. M. Braima, Thomas J. Johnson and Jayanthi Sothirajah); "Press-State Relations: A Critical Reappraisal" (Hong-Won Park); "The Ideological Dimensions of Stereotyping in the Media: Toward a Conceptual Clarification" (Rick Clifton Moore); "Modeling Information Seeking, Exposure and Attention in an Expanded Theory of Reasoned Action" (Craig W. Trumbo); "Support of the Film Industries in France and Italy in the Late 1990s" (Joseph D. Denny); "The Theory Is the Press: A View of the Press as Developer of Informal Theory" (Robert Pennington); "Media Influences on Voter Learning, Cynicism, and the Vote in an Off-Year Issue Election" (Glenn Leshner and Maria E. Len-Rios); "Political Distance and Message Desirability: Three Studies of Political Advertising and the Third-Person Effect" (Patrick Meirick); "Substantive and Affective Attributes on the Corporate Merger Agenda: An Examination of Second-Level Agenda-Setting Effects" (Joon-Soo Lim); "Optimistic Bias and the Third-Person Effect: Public Estimations of Y2K Effects on Self and Others" (Michael B. Salwen and Michel Dupagne); "Effects of Communication on Economic and Political Development: A Time Series Analysis" (Kim A. Smith); and "Internet Use and Media Preferences of College Students" (Bonnie Bressers and Lori Bergen). (RS)